Are Your Web Ads Mobile-Friendly?
By now most business owners know that mobile websites are growing in importance and are here to stay. What may be less clear is how this mobile importance is impacting your business’s marketing. How does the rise in mobile device usage change the way you market online?
The biggest impact is time. “Mobile device users are on-the-go and narrow’s a consumer’s focus when surfing the web.” Google published “Time Pressure:Behavioral Science Considerations for Mobile Marketing” by Dan Ariely on their ‘think with Google‘ blog that explores how mobile devices have impacted online marketing.
When it comes down to mobile marketing, remember to keep your advertising simple. Your target audience won’t want to stop for an ad with a lot of options. Streamline your advertising and your website for mobile-friendly usage. Contact us today to see how we can help!