Search Engine Optimization / Search Engine Positioning
Search Engine Optimization (“SEO”) is an internet marketing strategy that’s goal is to increase a website’s rank in search engine results by optimizing a client’s website. The higher the search engine ranking, the closer a client’s website will be to the top of a web search. (This change in position on a search engine is why this is also referred to as “Search Engine Positioning” or “SEP”.) Optimizing a website may involve editing its content, HTML, and associated coding to increase its relevance to specific keyword phrases. It may also involve adding inbound links from reputable websites, connecting to social media websites, and creating original content in a blog.
When doing SEO a client will be asked to contribute a list of words or phrases. These keyword phrases can be used in a web search to find that business. FireSpike LLC will then add to that list of keyword phrases in order to make the list as relevant as possible in regards to the business. This list will be updated and changed over time as the business grows and search engine programming changes.
Keeping up to date with a client and how the business is growing is important for good SEO practices. Adding new products and changing services can be an addition of multiple keywords phrases, or removal of out of date ones. FireSpike LLC keeps on top of SEO marketing trends and popular keyword phrases in order to increase a client’s website rank.
SEO is an ongoing marketing strategy that needs routine maintenance on your website. If you are interested in learning more about SEO marketing for your business, contact FireSpike LLC today.