May 23rd Lucky Penny Day Inspires Business Budgeting

Spend your pennies wisely on social media marketing.Marketing is important for every business but what should you be spending your pennies on? There are many ways to market your business, beginning with your own website! Using search engine (SEO) marketing you can work to have your business website continually ranked at the top. Having your website mobile friendly allows clients and prospective clients to view it on any mobile device at any time of day! Social media marketing is growing by leaps and bounds, and you should be making room in your budget for it.

So what is social media marketing? It’s a continual process of gaining website traffic and attention through social media websites. Social media websites are a resource that businesses invest time into to engage and network with customers and prospective customers, while marketing their brand. Websites that are the most popular are Facebook, Twitter, and LinkedIn. These social media websites are typically connected to the business website to garner traffic and gain new customers.

Social media marketing can be an overwhelming task and FireSpike LLC is there to help take the frustration out of it. When looking at spending your pennies on social media marketing for your business you can look at industry averages. Social media marketing is budgeted at an average of 10% of business revenue, but that average is growing. The CMO Survey reports that social media marketing is expected to increase 126% in the next five years, from a budget of 10% to 22.4% of revenue. This industry trend shows confidence in social media and continued investment in social media marketing.

Let Firespike LLC take the frustration out of your business’s marketing. Contact us today to learn more about how we can help you.